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Starting a Business For Dummies – UK
by Colin Barrow
Starting your own UK business is an exciting – and challenging – time.
This updated edition of the startup classic shows you how to build a business agile enough to take advantage of emerging trends and opportunities, and sturdy enough to weather any storm. Packed with real-life examples and links to hundreds of valuable resources, Starting a Business For Dummies, 4th UK Edition gives you what you need to make the leap from employee to successful entrepreneur with confidence.
All your favourite, trusted content has been updated including:
- Laying the groundwork and testing the feasibility of your business idea
- Writing a winning business plan and finding funding
- How to operate effectively, including managing your finances and employing people
- Growing your business and improving performance
New content includes:
- The latest funding schemes, including government funding and crowdfunding
- Tendering for public sector work
- Avoiding business cyber-crime
- Franchising and pop ups
- Exporting (the government has set a target of doubling the number of exporting companies by 2020)
- Environmental impact (a recent survey found 77% of SMEs wanted to know how to measure and improve their environmental impact)
Business Plans For Dummies
by Paul Tiffany, Steven D. Peterson
Business Plans For Dummies, 2nd Edition helps you keep your businesses on track and reach your goals. Written by Paul Tiffany, PhD, professor at UC Berkley Haas Business School and the Wharton School of Business and Steven Peterson, PhD, Professor at UC Berkeley Haas Business School and CEO of Strategic Play, it helps you
- Realistically determine where your business is and where you want to go
- Create a detailed business plan and put it into action instead of in a drawer
- Use the plan to secure financing
- Prepare for opportunities avoid common pitfalls
In short, Business Plans for Dummies helps you determine where you want your business to go and create a map for getting there. You’ll discover how to:
- Identify and approach potential financial backers, including venture capital firms, angels, bankers, and others
- Clarify and crystallize your company’s mission, vision, and values
- Analyze your industry and your competition
- Identify your customers, including their needs, habits, purchase triggers, and decision-making processes
- Objectively analyze your company’s strengths and weaknesses
- Analyze your financial situation in order to do realistic forecasts and budgets
- Recognize trends and anticipate changes, both in the overall economy and in your industry
- Plan for growth, considering the product life cycle, new products, or new markets
- Structure your organization and nurture leadership
Complete with diverse techniques and approaches plus a sample business plan, Business Plans For Dummies gives you detailed how-to for designing a dynamic, business plan that will keep you on course in spite of the inevitable curves and detours in today’s marketplace. It’s a plantastic resource for business owners and entrepreneurs.
Business Analysis For Dummies
by Kupe Kupersmith, Paul Mulvey, Kate McGoey
Your go-to guide on business analysis
Business analysis refers to the set of tasks and activities that help companies determine their objectives for meeting certain opportunities or addressing challenges and then help them define solutions to meet those objectives. Those engaged in business analysis are charged with identifying the activities that enable the company to define the business problem or opportunity, define what the solutions looks like, and define how it should behave in the end. As a BA, you lay out the plans for the process ahead.
Business Analysis For Dummies is the go to reference on how to make the complex topic of business analysis easy to understand. Whether you are new or have experience with business analysis, this book gives you the tools, techniques, tips and tricks to set your project’s expectations and on the path to success.
- Offers guidance on how to make an impact in your organization by performing business analysis
- Shows you the tools and techniques to be an effective business analysis professional
- Provides a number of examples on how to perform business analysis regardless of your role
If you’re interested in learning about the tools and techniques used by successful business analysis professionals, Business Analysis For Dummies has you covered.
Business Storytelling For Dummies
by Karen Dietz, Lori L. Silverman
Use storytelling to influence people and move them to action
Need to get your point across? Get staff on board with change? Foster collaboration? Increase sales? Strengthen employee engagement? Build customer loyalty? Drive innovation and creativity? Capture best practices? Align people around a goal? Grow your business? Business Storytelling For Dummies can help you do this—and more. Pre-order your copy today through Amazon!
- Expert advice with real-world examples
- Proven case studies, tips, and templates
- How to get results by capturing, crafting, telling stories, and more
Instagram For Business For Dummies
by Herman, Eric Butow, Corey Walker
Instagram is the photo- and video-sharing app used by millions across the globe. More than just a social platform for users to share their experiences with family and friends, it’s become a vital tool for business owners and marketers to create visual narratives about what makes them, and their products, different from everything else that’s out there.
Instagram For Business For Dummies shows you how to use the app to connect with your audience in a meaningful way as you showcase your products and offer a unique insider’s view of your brand. Perfect for Instagram newbies or those who want to spruce up an existing account, this book helps you set up a powerful business profile, compose successful posts, and tell your story to the world.
- Install the app, set up your account, and track analytics
- Upload your photos and videos, and expand your reach with hashtags
- Use Instagram Stories and live video
- Create paid ads to reach your target audience
Instagram For Business For Dummies will help you learn to use Instagram to connect with users in a fresh and relevant way—and instantly get ahead of the competition.
Law for Small Business For Dummies – UK
by Clive Rich
Written in plain-English for business people without any legal training, Law For Small Business For Dummies covers everything you need to be aware of regarding the law when you’re starting and running your own business. Cutting through the jargon that can make even the pros scratch their heads, this book quickly gets you up-to-speed on the key areas of business law, including contracts, websites, intellectual property, data protection and partnership agreements. Plus, you’ll find out how small business law applies to advertising and marketing, confidentiality agreements, the sale and supply of goods (including e-commerce), negligence and product liability.
There were 526,000 new businesses registered in the UK in 2013—and, at some point, all of them will be faced with legal risks that could make the difference between success and failure. One claim could wipe out a fledgling business’ profits, and hit even big businesses harder than they could ever imagine. If you’re the owner of a new business and need to get a handle on the ins and outs of small business law—and don’t have the budget to employ an in-house legal advisor—this trusted, approachable guide is your answer.
- Covers the laws surrounding the most common risks small businesses face
- Addresses how to deal with legal issues before a potentially costly dispute arises
- Provides access to handy sample contract templates on Dummies.com
- Serves as your own in-house legal advisor—at a fraction of the cost
If you’re an existing business owner or an aspiring entrepreneur thinking about starting your own business, Law For Small Business For Dummies gives you answers to questions you didn’t even know to ask!
Small Business For Dummies®
by Eric Tyson, Jim Schell
This completely practical, no-nonsense guide gives you expert advice on everything from generating ideas and locating start-up money to hiring the right people, balancing the books, and planning for growth. You’ll get plenty of help in ramping up your management skills, developing a marketing strategy, keeping your customers loyal, and much more. You’ll also find out to use the latest technology to improve your business’s performance at every level. Discover how to:
- Make sure that small-business ownership is for you
- Find your niche and time your start-up
- Turn your ideas into plans
- Determine your start-up costs
- Obtain financing with the best possible terms
- Decide whether or not to incorporate
- Make sense of financial statements
- Navigate legal and tax issues
- Buy an existing business
- Set up a home-based business
- Publicize your business and market your wares
- Keep your customers coming back for more
- Track cash flow, costs and profits
- Keep your business in business and growing
You have the energy, drive, passion, and smarts to make your small business a huge success. Small Business For Dummies, 3rd Edition, provides the rest.
Business Studies For Dummies
by Richard Pettinger
Whether you’re deciding on a course of study, headed to university, or settling down to your first year, Business Studies For Dummies provides you with a thorough overview of the subjects that form the foundation of a business studies degree.
You’ll get trusted, easy-to-follow coverage of all the topics you’ll encounter: business start-up, accounting and finance, operations, human resources, management, analytics, business environment, and economics.
- Includes a clear, engaging, and concise overview of the key topics you’ll encounter in your studies
- The perfect study companion for students
With Business Studies For Dummies, you’ll be one step ahead of the competition—at university and on the job.
Social Media Engagement For Dummies
by Aliza Sherman, Danielle Elliott Smith
Put “engage” front and center in your social media marketing engagement strategies!
When you focus on the engagement side of a social media marketing strategy, you’ll build and grow relationships with followers and customers, craft content just for them, analyze how they’re responding, and refocus and refresh your campaigns accordingly. This smart guide shows you how to do all that, and then some. From building trust to sparking conversation to using video and other tools, this creative book is a must read if you want to discover all that goes into the most important aspect of today’s social marketing.
- Helps you build and foster social media relationships with potential customers, fans, followers, and current customers
- Shows you how to spark actions, reactions, or interactions–and make things happen
- Explores the fundamentals, especially for do-it-yourself small-business owners and marketers
- Covers building trust and credibility, creating connections, encouraging sharing, using social networks to engage, using email marketing or SEO to engage, and much more
Social Media Engagement For Dummies will help you connect to followers, convert them to customers, turn them into evangelists for your company, and boost your bottom line!
Business Writing For Dummies
by Natalie Canavor
Business writing that gets results
The ability to write well is a key part of your professional success. From reports and presentations to emails and Facebook posts, whether you’re a marketer, customer service rep, or manager, being able to write clearly and for the right audience is critical to moving your business forward. The techniques covered in this new edition of Business Writing For Dummies will arm you with the skills you need to write better business communications that inform, persuade, and win business.
How many pieces of paper land on your desk each day, or emails in your inbox? Your readers–the people you communicate with at work–are no different. So how can you make your communications stand out and get the job done? From crafting a short and sweet email to bidding for a crucial project, Business Writing For Dummies gives you everything you need to achieve high-impact business writing.
- Draft reports, proposals, emails, blog posts, and more
- Employ editing techniques to help you craft the perfect messages
- Adapt your writing style for digital media
- Advance your career with great writing
In today’s competitive job market, being able to write well is a skill you can’t afford to be without–and Business Writing For Dummies makes it easy!